- KIA CEO Ho Sung Song shares a global vision for mobility services
- KIA to diversify services tailored to various customer lifestyles by region
- KIA to realise ‘Plan S’ strategy through open innovation with global partners
“KIA is striving to provide customised products and differentiated mobility services based on its long history in automotive manufacturing,” said President Song. “KIA will further enhance its collaboration with global partners to offer regionally customised mobility services as it implements its ‘Plan S’ strategy.”
In January, KIA Motors announced its long-term ‘Plan S’ strategy, which outlines the company’s plans to diversify mobility services in strategic regions around the globe.
In Korea, KIA will enhance its local ‘KIA Flex’ vehicle subscription program by expanding the fleet size to 200 vehicles. The vehicle line-up will include the new Carnival, which is nearing its Korean market launch, and a new EV model to be added in the future.
In Europe, KIA will collaborate with global partners to provide a customised mobility service for the region. In 2018, KIA established a car-sharing service called ‘WiBLE’ with Spanish energy company Repsol. WiBLE enables users to rent and return vehicles at designated locations with its ‘free-floating’ system. It currently operates 500 Niro PHEVs and is one of the leading car-sharing providers in Spain. Building on the platform, KIA plans to provide multi-modal mobility services* in the future.
KIA will also launch a dealer mobility service in Italy and Russia later this year. This is a new service enabling dealers to rent out their vehicles for any period, from a single day up to a full year. KIA will expand the service gradually across the globe in future.
In North America, KIA will accelerate its electrification efforts and further enhance its cooperation with its mobility partners. The company provided 200 Niro EVs to the car-hailing firm Lyft last year, and this year provided 44 Niro HEVs to MoceanLab, Hyundai Motor Group’s mobility service company.
MoceanLab was established last year to provide mobility services in the City of Los Angeles and plans to expand its services to include autonomous ridesharing, shuttling, multi-modal transportation, and personal mobility. MoceanLab operates a free-floating system with its 100-vehicle fleet, which includes the new Niro HEV units. KIA plans to develop new products tailored to enhance mobility services based on data from MoceanLab’s service vehicles.
In emerging markets, KIA is also preparing for changes in the mobility service domain. KIA has partnered with companies such as Ola, India’s largest ride-hailing company; Revv, an Indian car-sharing company; and Grab, Southeast Asia’s largest ride-hailing company. These partnerships will enable KIA to better understand the mobility needs of its customers in the development of future vehicles.